Banfi is taking tangible steps as part of a broader effort to safeguard the environment through a project aimed at protecting bees so that they can reproduce. The desire to promote the local area is the driving force behind the Banfi Foundation, which was established in 1986. This extensive project also includes the Glass and Bottle Museum, housed in the 14th-century fortress, and a cultural project, i.e. Jazz & Wine in Montalcino, a music festival that has been livening up the summer nights in Montalcino since 1998. From the outset, Banfi has strongly believed in hospitality, which is why it has built a wine resort in the old village surrounding the medieval castle of Poggio alle Mura. In 2019, the resort became a member of the Relais & Chateaux network and received a prestigious Michelin star for its Sala dei Grappoli restaurant.