The Master offers a complete and highly qualifying path capable of transmitting advanced tools and skills to operate effectively in the organisation and management of businesses in the cultural sector. Participation in the Master allows you to research, understand and analyse new ways of enhancing cultural heritage, with an emphasis on cultural innovation policies. The Master also provides entrepreneurial skills and abilities in order to direct participants to start innovative cultural enterprises.
Business activities linked to culture - even more so after the difficult period due to the recent health emergency - need highly specialised professionals able to conceive and develop innovative solutions and economic management tools essential for operating in a changing market. And also to enhance the "cultural product” through digital technologies and transmedia narration. The Master transmits advanced expertise and skills to operate effectively in the organisation and management of businesses in the cultural sector.
The Master is mainly aimed at managers and professionals in the cultural sector interested in acquiring or deepening skills in the field of economics and cultural organisation, and in achieving distinctive skills in the field of innovation and entrepreneurship, as well as in young graduates interested in focusing their career on cultural management.