Il segreto italiano. Tutta la bellezza che c'è

€34.00
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SKU
4000939
Coda, Vittorio (edited by)

EAN 9788812010769

Edited by Vittorio Coda (Bocconi University), Vice-chairman of ISVI (Istituto per i Valori d’Impresa, i.e. Institute for Corporate Values) and Chairman of its Scientific Committee, this book is based on research into management analysis tools, aimed at defining what makes Italian entrepreneurship so outstanding. The purpose of this study is to identify the key features of leading companies, seeking to uncover the so-called ‘Italian secret’, namely, that special something that makes Made in Italy companies unique and allows them to overcome difficulties, whether systemic (bureaucratic problems) or transitory (such as periods of crisis). The chapter entitled ‘Imprenditorialità umanistica’ (Humanistic entrepreneurship) is particularly interesting. The company Olivetti, founded by Camillo Olivetti and later run by his son Adriano, is a constant source of inspiration: in fact, Alessandro Zattoni of LUISS University (Libera Università Internazionale degli Studi Sociali ‘Guido Carli’), who is also a member of the Scientific Committee of ISVI, looks at the historical and political background of this company, which has made a name for itself because of its innovative business approach that strikes a balance between profit and social advancement. In fact, it is not a coincidence that reference to the Olivetti experience is made throughout the book by emphasising once more that the example set by this company based in Ivrea, as Zattoni says, ‘shows that it remains a leader and an inspiration for Italian entrepreneurs’. The book starts with a Foreword by Ali Reza Arabnia, Chairman of ISVI, while the first chapter was written by Vittorio Coda, followed by eight other essays split into two sections.

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Binding: brossura
Format: 168x240mm
Number of pages: 340
Date of publication: 10 Marzo 2023.

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