Cultural Marketing: goals, targets and strategic levers
Digital marketing, social communication and the importance of the customer experience
Building a customer experience starting from an emotional marketing and communication strategy
The course is an integral part of the Master in Economics and Management of Cultural Enterprises. It offers a complete and highly qualifying path, capable of transmitting advanced tools and skills to operate effectively on the organisation and management of enterprises in the cultural sector. Participation in the Master allows you to research, understand and analyse new ways of enhancing cultural heritage, with an emphasis on cultural innovation policies. The Master also provides entrepreneurial skills and abilities in order to direct participants to start innovative cultural enterprises.
The course is part of the Master in Economics and Management of Cultural Enterprises, which is mainly aimed at managers and professionals in the cultural sector interested in acquiring or deepening skills in the field of economics and cultural organisation, and in achieving distinctive skills in the field of innovation and entrepreneurship, as well as in young graduates interested in focusing their career on cultural management.