Designing and writing clear content on complex topics is no walk in the park That’s why those who succeed in doing so have great opportunities to grow professionally and to intercept new customers and opportunities. The problem is... how can you explain ultra-technical questions, or issues that are difficult to explain, in a simple way?
By following this course you will learn how to describe your company's work, skills, passions or business in a clear and convincing way, even when there seems to be nothing interesting to say. You will discover how to create fresh and accessible content on complex themes: adapting words to the audience you want to reach or the channels you want to use.
Thanks to this course you will learn how to:
Writing and designing clear content on particularly technical and / or complex topics
Talking about companies operating in sectors that are difficult to communicate
Valuing your skills through content
Making basic content flourish by generating other content
Create high added value content for your customers
Engage your audience
PROGRAM:
October 3 - 6:30 pm-8:00pm
The importance of producing clear content
10 October - 18: 30-20: 00
Select sources to be authoritative
October 17 - 18: 30-20: 00
Build clear content on complex topics
24 October - 18: 30-20: 00
Engage the public with technical and / or complex content
31 October - 18: 30-20: 00
The circular economy of contents, how to regenerate them and create new ones
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